We became a 100 per cent owned subsidiary when the company was launched in 2001.Throughout the Oracle presence in Saudi Arabia there have been many changes – both in the market itself and how it is perceived by investors.” The Saudi market was considered to be short term but, with good leadership, Mr. Al Thehaiban changed that perception and managed to grow the organisation enough to convince the corporate headquarters to spend more on Saudisation, pointing out that Saudi Arabia would be more than just a retail model for the IT industry.