“Demand for cosmetic treatments in Kuwait has skyrocketed in the last few years, and Noor Al Tajali knows why. Indeed, back when she started medical school, dermatology was at the bottom of her list of preferred specialties, but by the time she graduated it had risen to the top. Her education happened to coincide with the explosive worldwide growth of social media, which has accelerated cosmetic trends and transformed the way people see themselves, placing an ever- greater importance on personal appearance.”