« Given that Saudi Arabia is one of Sony’s most important global markets, having achieved the highest market share for the company’s PlayStation, Mr. Al Segaih had a big role to play with significant responsibilities. At the time, Al Faisaliah was a supplier to about 90 percent of the broadcast industry in Saudi Arabia, including clients like Saudi TV stations, sports stadiums and government ministries. Later on, Mr. Al Segaih became responsible for the group’s IT business, which focused on distributing HP products in Saudi Arabia, before moving back to managing the Sony consumer business. »