The system should look at the world, not only Saudi Arabia. The private education sector needs to work harder by provi- ding competition to the government university system. People should get the same education they now get abroad right here.” Princess Nouf will leave business and devote herself to her new family for the foreseeable future, but that does not mean this pioneering businesswoman has had her last word. “I want to continue my higher education and get my MBA or a Masters in Marketing or Communications. I see myself with children in ten years, but also in a business that doesn’t interfere with my family life. I come from a business background – it’s in my blood but, while they need me, I will make my family my first priority