The idea behind Nayyara is simple:Women are becoming increasingly involved in business and need a place that will cater to their needs. “I looked at it from a customer’s point of view:Women are stressed since they started working and have no place to relax. Even if they spend one or two hours unwinding at the Luthan Spa they can bet- ter take care of their families and their jobs.” Luthan spa is Princess Nouf’s second project. It was established in 2005, “one of the most sophisticated spas which offers all kinds of mas- sage and fitness treatments – both western and oriental.Within the spa there is Luthan Hotel, the first and only women’s boutique hotel in Saudi Arabia. Nayyara takes care of everything the customer can imagine from weddings to parties to exhibitions and conferences