Racing is however more than just speed to ATF. It is also a way to bring something new and exciting to his country. At the same time ATF seeks to change the countries perception of motor sports. Football and cars are the two main pre-occupations of young Saudi males. Prince Abdulaziz (through his success and fame as a regional racing legend) would like to create an increased awareness of all aspects of motorised competition, by bringing it closer to the general population.