We have seen 400% declines in even the world’s best newspapers in some markets. In Saudi we have 10 year olds with smart-phones so the transition to paperless delivery is going to get easier as the technology develops.We are carving out stand-alone business units from the existing company in editorial, advertising, printing, media and digital communications to offer a total package that bene ts advertisers, audience and shareholders far into the future. Total media is the future of printing, and that’s the direction in which we are headed