I hope to take SELA Sport into the top 5 companies in the sector over the next 5 years. All the indicators are good: the economy is growing, we have a young active population, teams are interested in becoming business entities, and we have world-class leagues. The main challenge is educating society that sport is a real business not an ego trip: we know how hard it is. Many try to come in for the wrong reasons: they want publicity. We just want to work.”