“In 2008, Mr. Jaffar decided to start his own business, venturing into the food and beverage sector by opening a small restaurant called The Kitchen. Today, the business continues to flourish under his family’s F&B portfolio. But after its first two years, he and his family acquired Talabat, an e-commerce business that was up and running since 2004. Mr. Jaffar was a big fan of the idea from the moment he heard about it, and he was actually a frequent user of the plat-form. As it turns out, his decision was going to change everything.”