The publishing industry is undergoing historic changes, what we are witnessing today is not a change in media however I regard it as a change in mediums as the focus moves from print to digital. As with the first printing press in Gothenburg, which had a social and economic impact on society, digital mediums no doubt, will do the same.To date publishers are still faced with the challenge of how to monetize these digital platforms. At present revenue from our online platforms is generated from advertising however in the near future we aim to generate revenue through premium content.”