If you asked Francois Bouteiller’s classmates during his education in Switzerland, Canada or France, they would all have told you the same story: the only thing he ever wanted to do was start an airline. Since beginning his studies at the age of 20 that is exactly what he has set out to do – in some of the most dif cult markets imaginable. After a brief stint as a pilot for a small airline in Canada, he went to Singapore to y for a Swiss company which had a base in Singapore to develop the Asian Market.