I would like to bring out new programmes to educate people that social responsibility is not limited to what is currently being done.” For too long, Dr. Nadia feels, CSR has been equated with charity.The general impression is that companies can pal- liate problems through an injection of cash that, although necessary, is not the most pressing need. What is essential to truly useful CSR programmes is properly targeting the recipients and then designing ways through which they can participate in the programmes. “Many companies do philanthropy under the CSR umbrella and this has caused misunderstanding. People think that CSR is just a vehicle for giving money to relieve problems but it is much more like empowering people with skills and training. I think our youth have been overeducated, but are really lacking in entertainment and I think the best way for- ward is to combine the two into “edutainment