" BSF’s FransiPlus IV, a state-of-the-art service in online retail banking, has also generated enthu- siasm, establishing the bank as an industry lea- der in e-commerce. BSF was also one of the first banks to initiate on-line Initial Public Offering services in Saudi Arabia. Its online trading divi- sion, Fransi Tadawul, reportedly saw a 700-fold increase in customers between 2004 and 2005. Assets under the bank's management, meanw- hile, grew by 220 percent. In 2006, BSF was named by Forbes as one of the top performing Arab companies. "